In order to track how the services of Bikemap are used, Bikemap uses Google Analytics. Google may access anonymous data, but can only access it in aggregate form. Therefore no personal data is connected to your activities.
Ad companies such as Google Adsense may use and collect anonymous data connected to your interests in order to customise content and advertising on Bikemap and other sites or applications. Interest data may be linked to your device, but is not linked to your identity.